About us
Watchtower Analytics builds data and analytics tools for the hospitality sector. We combine deep hotel industry knowledge with modern software to give operators a clear view of their market — and the confidence to act on it.
Our hotel products
We build tools that give hotel operators better information, faster. Our two core hotel products address different but complementary challenges — running the hotel and understanding the market around it.
integrum is our property management system, built specifically for independent and boutique hotels. It handles reservations, front desk operations, OTA connectivity, and PCI-compliant payments processing — including card pre-authorisation and refunds without your team ever needing to handle card data directly.
RateRadar is our competitor rate intelligence platform. It monitors OTA rates across your competitor set every day, identifies pricing opportunities and risks, and delivers recommendations directly to your revenue manager — so you can react to market changes before they cost you occupancy or revenue.
What we do
Beyond our hotel products, Watchtower Analytics specialises in business intelligence and reporting for organisations with complex, fragmented data. We bring data together from disparate systems and turn it into insights that actually drive decisions.
Daily rate monitoring across your competitor set. We track OTA pricing, availability, and demand signals so your revenue managers always know where you stand in the market.
PCI-compliant processing for OTA and direct bookings. Automatic pre-authorisation, settlement, and refund handling — without your team ever needing to store or handle card data.
We connect disparate systems — financial, operational, sales — into unified reporting that gives executives and stakeholders the full picture. From benchmarking to strategic planning, we build reporting that drives performance.
The RateRadar approach
Traditional revenue reporting focuses on your own performance — occupancy, ADR, RevPAR. These are essential, but they tell you nothing about whether you're pricing correctly relative to the market.
RateRadar adds the external layer — what your competitors are charging, how their availability is moving, and where you sit in the rate range for every date on your calendar. That context turns good reporting into genuinely actionable intelligence.
What RateRadar tells you
The company
We are a UK-based technology company specialising in data, analytics, and software for the hospitality sector. RateRadar and integrum are our hotel-focused products, alongside a broader portfolio of business intelligence solutions for clients across multiple sectors.
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