About us

Hotel technology built
by people who know the industry

Watchtower Analytics builds data and analytics tools for the hospitality sector. We combine deep hotel industry knowledge with modern software to give operators a clear view of their market — and the confidence to act on it.

Our hotel products

Three products, one mission

We build tools that give hotel operators better information and smoother operations, however they run their property. Our three hotel products cover running the hotel day-to-day, automating payments regardless of which PMS you use, and understanding the market around it.

Property Management
integrum
Live since 2024

integrum is our property management system, built specifically for independent and boutique hotels. It handles reservations, front desk operations, OTA connectivity, and PCI-compliant payments processing — including card pre-authorisation and refunds without your team ever needing to handle card data directly.

OTA Payment Processing
TEAMS
Live since 2024

TEAMS automates OTA payment processing for hotels running on someone else's property management system. It connects to a wide range of third-party PMS platforms, so you get automated payment handling and PMS updates without needing to switch away from the PMS you already use — the alternative to integrum for hotels that aren't ready to change systems.

Competitor Rate Intelligence
RateRadar365
Live since January 2025

RateRadar365 is our competitor rate intelligence platform. It monitors OTA rates across your competitor set every day, identifies pricing opportunities and risks, and delivers recommendations directly to your revenue manager — so you can react to market changes before they cost you occupancy or revenue.

What we do

Analytics across every part of your business

Beyond our hotel products, Watchtower Analytics specialises in business intelligence and reporting for organisations with complex, fragmented data. We bring data together from disparate systems and turn it into insights that actually drive decisions.

📈
Competitor analytics

Daily rate monitoring across your competitor set. We track OTA pricing, availability, and demand signals so your revenue managers always know where you stand in the market.

💳
Payments processing

PCI-compliant processing for OTA and direct bookings. Automatic pre-authorisation, settlement, and refund handling — without your team ever needing to store or handle card data.

📊
Business reporting

We connect disparate systems — financial, operational, sales — into unified reporting that gives executives and stakeholders the full picture. From benchmarking to strategic planning, we build reporting that drives performance.

The RateRadar365 approach

Internal data alone only tells half the story

Traditional revenue reporting focuses on your own performance — occupancy, ADR, RevPAR. These are essential, but they tell you nothing about whether you're pricing correctly relative to the market.

RateRadar365 adds the external layer — what your competitors are charging, how their availability is moving, and where you sit in the rate range for every date on your calendar. That context turns good reporting into genuinely actionable intelligence.

What RateRadar365 tells you

📈 Where your rates sit relative to your comp set — every day
🔔 When you’re below the peer range and competitors are selling out
📅 Which upcoming dates have strong demand you’re not capitalising on
💌 A weekly market report every Sunday so you start the week informed

The company

Watchtower Analytics Limited

We are a UK-based technology company specialising in data, analytics, and software for the hospitality sector. RateRadar365, integrum, and TEAMS are our hotel-focused products, alongside a broader portfolio of business intelligence solutions for clients across multiple sectors.

Registered in England & Wales · Company no. 16073370
236 Kingsley Road, Hounslow, Middlesex, United Kingdom
info@watchtower-analytics.com

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